ake Lure is a well-known destination for thousands of visitors each year from around this country, Canada, and abroad.

The Town of Lake Lure is a beautiful place to visit and a wonderful place to live; it is the home of over 1,365 permanent residents.

Located in western North Carolina, the town sits in the heart of Hickory Nut Gorge, east of Asheville. The Rocky Broad River winds its way through a series of rapids down through Hickory Nut Gorge, and the crystal clear water flows through the valley that feeds Lake Lure.